March was officially Imperial March with a Star Wars takeover at the Empire State Building! Beginning on March 21, 2024, the one & only Hayden Christensen flipped the switch to turn on the Star Wars themed light show on the building itself. But that’s not all! All weekend long ESB hosted amazing experiences for fans: Funko & LEGO displays in the Observatory, a Vader-themed lobby, a premium movie night on March 22, and an immersive Hasbro/Amazon experience:
The immersive experience included Imperial propaganda signage, iconic Star Wars music, and fun photo ops with props, Stormtroopers, and Darth Vader himself in a Rogue One inspired hallway. Not to mention some hands-on demos with Hasbro’s latest & greatest toy offerings like helmets, lightsabers, and more. This walk-in exhibition ran from March 21-23 and was not only free to experience but offered shopping opportunities as well. Every item on display was available for purchase via Amazon QR code!
We’re talking about both in-stock & pre-orders for Black Series, Force FX Elite, Vintage Collection, and even apparel! And to top it off, every attendee walked away with the exclusive Imperial March poster. For even more Star Wars product reveals from Imperial March, visit the official site here.
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