American Dream Mall in East Rutherford, NJ is now home to The Gameroom Powered By Hasbro. This 41,500 square foot entertainment attraction is the first of its kind, complete with arcades, roller games, laser tag, restaurant & bar, and even a dedicated milkshake bar… all inspired by your favorite Hasbro toys & games: Transformers, G.I. Joe, Monopoly, Nerf, Connect 4, Mr. Potato Head, and more!
Following the Grand Opening on June 26, 2024, this family-friendly activity center is ready for fans of all ages. Load up a gamecard and try your hand at tons of games like claw machines filled with Hasbro-themed plush toys, Super Soaker Splash Dash, giant Hungry Hungry Hippos, and G.I. Joe Battle Station, an immersive 28-player laser tag experience!
While much of the fun is Hasbro-centric, there are also plenty of popular games you might find at arcades elsewhere: Marvel’s Avengers, Mario Kart GP DX, Halo, Fast & Furious, Skee-Ball, Piano Keys, Air Hockey FX, and many others.
Games cost roughly 5 to 10 credits, with many awarding tickets that can be redeemed at the “Own It All” reward room which has affordable prizes like candy for as low as 15 tickets, all the way to 60,000 tickets for high-end Hasbro items like the Transformers Titan Class Guardian Robot, which normally retails for $199.99! Plus everything in between ranging from board games to play sets.
Even the dining at The Gameroom is an experience in and of itself! With cleverly named menu items, enjoy assorted bites from categories such as Clue’s “Main” Suspects, Pass Go Starters, Hungry Hungry Kiddos, Potato Head Fries, and Battle Sips… all while being surrounded by giant Scrabble tiles, framed Hasbro art, and a Trivial Pursuit bar. And to top it off, head on over to the Candy Land Shake Bar and indulge in crafted milkshakes based on Princess Lolli, Sloppy Gloppy, Queen Frostine, and King Candy.
The Gameroom Powered By Hasbro is now open to the public at American Dream (1 American Dream Way, East Rutherford, NJ 07073).
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