An all-new East Japanese Restaurant is now open in New York City. Located in Hell’s Kitchen, this reimagined location elevates the decades-long traditions of East to a whole new level with a clean & modern interior, intimate seating options, a private dining room, and a 10-seat sushi counter serving Japanese hand rolls and noodles as multi-course tasting menus. Owned and operated by Shigeru Nishida and Maou Suzuki, of the Soba Azuma & Ramen Azuma restaurants in NYC and New Jersey, everything at East is prepared authentically and meticulously with the freshest ingredients and beautiful presentation.
Located at 314 W 53rd Street, East brings an affordable twist to upscale sushi dining. Just minutes from Times Square, it’s sure to become a go-to spot for both aficionados and midtown passerby. Whether you’re celebrating a special occasion or planning a small family gathering, there are seating & dining options for every type of visit.
Each prix fixe menu pays tribute to East locations of years past: the “53 Street” 7-course meal, the “38 Street” 4-course meal, the “66 Street” 8-course meal (below), the “44 Street” 6-course vegan meal, and an “80 Street” menu coming soon. Guests can also enjoy an array of à la carte items, including additional Handrolls, Open Handrolls, and Hot or Cold Soba Noodles.
All of the tasting sets are specially curated to showcase a diverse culinary experience. From toro (bluefin tuna) and Hokkaido scallop to 100% Towari buckwheat soba, and all kinds of roe & garnishes, sushi lovers won’t be disappointed. So step inside East, it’s ready to welcome you! (Below: private dining room)
East Japanese Restaurant officially opened its doors on November 29, 2025, bringing flavors of Japan to New York City, made with precision and care. Don’t miss this stunning new spot!
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