“Just follow your nose!”
In the summer of 2016, Kellogg’s opened a very unique and very sweet cereal cafe in NYC’s Times Square. After missing the Pop-Tarts pop up cafe last month, and the Pop-Tarts World Cafe a couple years ago, I finally got to visit the shop and try some of their famous concoctions (in collaboration with founder & owner of Momofuku Milk Bar: Chef Christina Tosi)!
You’re immediately greeted by unique signage, neon lights, and Kellogg’s packaging, followed by their creative menu worked on by Tosi.
Though the location is seemingly in a “permanent” location, the menus clearly say “limited time!” and “limited quantities!”… Is it only a matter of time before this establishment also ‘Flakes’ and goes away?
I quickly noticed that workers were few and seating was scarce, but there were tons of treats to go around!
All around, your favorite cereals are on display: Froot Loops, Apple Jacks, Rice Krispies, Krave, and of course Pop-Tarts!
And once you’ve decided on which sweets to consume, you hit up one of the workers who has a tablet containing all the possibilities they offer at Kellogg’s NYC. While you’re doing that, take a look at what hasn’t sold out yet, including their available cereal donuts and L’eggo my Eggo sandwiches (look out, Eleven!):
We ultimately decided on the Life In Color (Froot Loops) donut, Double Chocolate (Cocoa Krispies) donut, Smack “Burger” (Honey Smacks, Cocoa Krispies, Frosted Strawberry Pop-Tart Patty, Pineapple “Cheddar”, and Corn Flakes “Lettuce”), and a Dem Cookies, Dough milkshake (Chocolate Chip Cookie Dough Pop-Tart, Vanilla Ice Cream, Blueberry Jame, Fresh Strawberries, Milk, Whipped Cream).
Once ordered, you receive a buzzer that will display the cubby number to pick up your order.
And surprise! Your treats are waiting for you. And wow, everything was so sweet… like SO sweet. You’d better absolutely love (slightly chewy) cereal if you’re considering coming here.
As the days get warmer, look out for how the workers handle your food. If not gentle, their tongs will crush your cereal donut. And if not in the perfect temperature, your milkshake will start to melt & fall apart way too fast! So be warned: photograph quickly, people!
In the end, it was quite an experience and the entire place is beautifully colorful, but we couldn’t wait to get to dinner and indulge in some salty dishes next!