This summer, Toys R Us‘ Geoffrey is touring across America in his all-new Geoffrey Mobile! Beginning with 7 cities in the 2023 East Coast Edition, Toys R Us Kids in attendance can enjoy family-friendly activities, raffles & giveaways, and free toys!
American Dream Mall in East Rutherford, NJ (the second stop of the Tour), along with New York City, Philadelphia, Arlington, Greenville, Atlanta, and Orlando are all hosting 2-hour events complete with Toys R Us song singalongs, interactive activities like dancing & Simon Says, and, of course, an appearance by Geoffrey himself:
Be one of the first 50 kids and receive a free Geoffrey plush doll! Participate in the games and you could win a prize! Raffles included toys from popular brands like Nerf, Barbie, Teenage Mutant Ninja Turtles, Discovery, L.O.L. Surprise, and more (while supplies last)! Your stop might even include a “Make & Take” craft like a Juicy Couture bracelet kit.
To top off the event, “Geoffrey’s Parade of Play” (above) marches everybody to the mall’s Toys R Us inside Macy’s… but this particular stop in the Tour was especially exciting because American Dream Mall is the home to the standalone Toys R Us flagship store! There, kids were able to have their own special Geoffrey moment with a photo, smile, and even a high five:
Not to mention two floors of Toys R Us fun, exclusively at American Dream Mall. And even if your city is not yet mentioned on the Tour, you can still enter the Geoffrey’s Tour Across America Sweepstakes, packed with amazing toy packs announced at every stop! So keep your eyes peeled for the Geoffrey Mobile and join in on the fun!
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