This year, Macy’s is celebrating its 100th Thanksgiving Day Parade with a special pop-up in New York City. For a limited time, visit the mezzanine of Macy’s Herald Square to see costumes & relics from past parades, including newspaper advertisements, promotional posters, and commemorative memorabilia dating as far back as the 1940s. And with a timeline of notable dates (below) beginning in 1924, you’re sure to get a whiff of nostalgia as classic parade floats pass by on the jumbo screen like the Macy’s Star, Spider-Man, Buzz Lightyear, Mickey Mouse, Hello Kitty, Blue Hippopotamus, Snoopy, and Billie Brightpaw, who’s making her 2026 parade debut!
Many of these characters have their own dedicated parade sections, complete with “100th” branded merchandise for sale, and even mini versions of their floats on display. Disney features its Sorcerer’s Apprentice Mickey float alongside jewelry, costumes, and toys; Pixar has a Buzz Lightyear float and a variety of merchandise; Marvel showcases a Spider-Man float and a wide selection of apparel; Hello Kitty & Friends is full of cute accessories; and Peanuts brings Joe Cool & Woodstock into the mix (below).
Plus, there are even more exclusive Macy’s looks & styles to shop for! We’re talking commemorative ornaments, a Le Creuset collection, Apotheke candles, assorted apparel, and accessories including plushies, headbands, socks, Advent calendars, and stationery. Not to mention other exciting brand collaborations celebrating the milestone such as Ralph Lauren, Jo Malone, Citizen, Super7, Loungefly, and Levi’s… Even an opportunity to customize your haul at the Levi’s Taylor Shop at Macy’s, where you can add on limited edition buttons, patches, and tabs to make your 100th Parade pickup a little more personal! Lastly, don’t forget to visit Toys R Us on the 7th floor for even more parade Easter Eggs!
The Macy’s 100th Thanksgiving Day Parade takes place on Thursday, November 26, 2026 and Macy’s Herald Square is located at 151 W 34th Street in New York City.
