Last year, I picked my 5 favorite commercials from the Super Bowl so I thought I’d do that again this year.
Congrats to the Philadelphia Eagles! Super Bowl LII was a tight game and entertaining from beginning to end – this includes the Pepsi Super Bowl LII Halftime Show with Justin Timberlake (no surprise appearance by NSYNC though…) and of course the $5 million per 30 second TV spots (estimated average by NBC).
I felt like this year’s commercials were back to the basics. Ads were pretty straightforward and either funny or serious, so it was difficult picking just 5 this time. But here are a few humorous commercials and a couple movie previews:
1. Mission Impossible Fallout TV Spot
Don’t forget to watch the full trailer though which was launched online immediately after the 30 second spot!
2. It’s Yet Another Tide Ad, Again
I love David Harbour in Stranger Things as Chief Hopper and with the new Hellboy film releasing next year, using him for a long series of Tide commercials was genius! The ad above was one of my favorite Tide spots that ran tonight, trolling audiences everywhere. Good “clean” fun…
3. Michelob Ultra “I Like Beer”
Word got out early that Chris Pratt would be in a beer commercial. Parts of it even released online first. But the better part was the second ad that ran during the game which featured Pratt attempting to stand out as an extra. Hilarious!
4. Jeep Jurassic
Yes, I know Jurassic World 2 had a new trailer drop early in the game, but this Jeep ad was far more entertaining to me. Jeff Goldblum has recently been back in the spotlight with his appearance in Thor Ragnarok and his upcoming role in Jurassic World 2. This Jeep tribute was a great mixture of old & new!
5. Solo: A Star Wars Story “Big Game” TV Spot
And finally, the trailer for the trailer that’s coming for Solo: A Star Wars Story. This trailer has to be good enough to convince Star Wars fans to be on board for the next standalone Star Wars movie… I’m not sure how I feel yet but this TV spot definitely has me intrigued!
You may have noticed a few brands that had ongoing commercials (ie “To Be Continued…” or recurring jokes) so that it kept you on your toes every time there was a break during the game. Great use of their time on air tonight. But if you have any of your own favorites, I’d love to hear about them in the comments section below!